RISMEDIA, April 15, 2010—Clean Design, Inc., a branding and design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth, announced that it has been selected by ERA Franchise Systems LLC to lead the repositioning of its global brand.
Clean Design will work with ERA Real Estate to help it reposition its brand and develop a new visual design direction, including all creative, advertising and marketing materials.
“Clean Design has the right experience to help us reposition our brand on this important international stage,” said Anne Blumenstein, ERA Franchise Systems LLC vice president of marketing. “They quickly got to heart of our brand and will help bring it to life in a way that is compelling and differentiating for today’s changing and dynamic real estate customer.”
“Today’s consumers are more knowledgeable and connected than ever. They seek a real estate company that expands their knowledge and provides them true value,” said Natalie Perkins, president of Clean Design.“ ERA Real Estate’s new brand positioning leverages its unique culture and positions brokers and agents to connect with today’s home buyers and sellers in ways they desire.”