RISMEDIA, April 29, 2010—Catering to on-the-go buyers is one of the biggest challenges real estate professionals face in today’s fast paced market. As buyers and sellers increasingly turn to the Internet and even their mobile phones for information, the importance of being able to offer a well-executed mobile platform is crucial. Understanding the significance of differentiation, Michael Strohschein, CFO and Tricia Voskuil, Marketing Director, Coldwell Banker the Real Estate Group in Wisconsin recently teamed up with Seth Kaplan, president of Mobile Real Estate ID to put a company wide mobile solution in place.
As the latest company to join forces with Mobile Real Estate ID, the platform was recently rolled out to the entire company as part of its new “The Real Advantage” marketing campaign. Taking all the unique and powerful features the company offers their buyers, sellers and agents and packaging it into one easy-to-understand marketing plan, The Real Advantage will help educate the entire marketplace on how to use mobile technology. The advertising campaign was created to inform consumers about the SMS/text and mobile website options for finding property information and reaches out to consumers through print, TV and online.
With 18 offices and over 4,300 active listings, the mobile platform is a great way for buyers who are on-the-go to have instant access to property information.
Each listing features a Mobile ID sign rider, giving prospective buyers the chance to text in and receive property information, or they can visit the mobile website and enter the unique CB number that is assigned to each listing. In addition, the specially designed mobile website as well as single property websites for each listing make it easy for consumers to view the website from their mobile devices.
Being able to offer Mobile Real Estate ID’s mobile platform in the Wisconsin market gives the company a unique advantage and lets prospective buyers know that an agent will respond to them faster and with more information than anyone else. In today’s day and age, no one wants to wait for information and having a mobile solution in place allows Coldwell Banker the Real Estate Group to deliver pertinent information in several different formats.
As the real estate industry continues to focus on the advantages of creating a more mobile marketplace, companies that take the time to integrate a mobile culture from the top down and explain the numerous benefits and advantages to using a mobile platform will come out on top.