RISMEDIA, May 13, 2010—Z57 Inc., a leading provider of real estate online marketing services, announced the company’s Agent Excellence website product has a newly renovated Marketing Control Center (MCC), making site management more efficient and user friendly for Realtors. As part of a six-month usability study, Z57 identified client usage patterns and measured visits to specific site sections. This study spurred improvements in data presentation and organization, as well as a simplified interface for agents to easily manage the look and feel, content, lead capture and listings syndication of their personalized websites.
The MCC is at the heart of the agent’s website. It is where agents modify the content of their site, and also where they measure its marketing effectiveness. The MCC interface now includes:
— Intuitive primary navigation with simplified headings and content organization.
— Enhanced workflow for website management across Design Theme, Welcome Message, Featured Listings, Photo Slideshows, Local Resources and Real Estate Tips.
— Quick and easy Drag and Drop functionality to re-order website pages, photos, listings, and content pieces.
— Simplified tools for showcasing listings and managing IDX search and lead capture interfaces.
— Easy to digest, visual display of marketing results measuring site visitors, leads captured, email subscribers and more — with deeper detailed data also available.
“Z57 is committed to empowering our clients with highly usable tools and access to product knowledge they need to successfully market their businesses online,” said Steve Weber, Z57 CEO. “Combining the improved MCC interface with our on-demand library of comprehensive training videos, extensive written tutorials, and our unwavering dedication to customer service makes website management easy, convenient and aligned with a Realtor’s business needs.”
For more information call (800) 899-8148 or go to http://www.z57.com.