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RISMEDIA, May 15, 2010—Prudential Real Estate and Relocation Services, Inc. (PRERS), a Prudential Financial, Inc. [NYSE: PRU] company, has announced the affiliation of Troth Realtors GMAC Real Estate. The company will operate as Prudential Troth, REALTORS®, serving Lancaster, Palmdale, Rosamond and the greater Antelope Valley, the company reports.

Mark Troth, who with Debbie Anderson and Don Anderson is a third-generation owner of the company, said the ownership team chose PRERS for its universal brand recognition, technology and training advantages and its sizeable referral network, among other qualities.

“The Prudential brand is known for quality, trust and longevity, as is our company,” Troth said. “We looked at several real estate brands, but decided that Prudential Real Estate and Relocation Services offered us the greatest value in helping us expand our company’s stature and reach in the greater Antelope Valley market.”

Prudential Troth, REALTORS®, a full-service real estate brokerage founded in 1957, operates with more than 50 sales professionals and support personnel. The company in 2009 earned GMAC’s Top 5 Office Production awards for closed units and gross commissioned income, and was recognized by GMAC for company growth.

PRERS Chairman and Chief Executive Officer Jim Mallozzi welcomed Prudential Troth, Realtors to the Network. “Mark Troth and Debbie Anderson and Don Anderson have done a wonderful job upholding the values and standards of their company, which has been family owned and operated from the outset,” Mallozzi said. “Prudential Troth, Realtors is known for exemplary service with integrity. It makes a fine addition to our family of affiliates.”

Prudential Troth, Realtors embraces technology and training to continuously improve its customer service and competitive advantages. Troth said his customers and company alike will benefit from PRERS’ Online Advantage lead-generation and customer-contact systems, and from its significant presence on Internet search sites.

Troth added that his sales teams will take their sales and service to new levels using PRERS’ LearnCenter education portal, which provides professionals 24/7 access to a significant array of professional development opportunities and options. “Part of our corporate pledge is to consistently improve our knowledge and skill through education,” Don Anderson explained. “To be the best for our customers we will always seek new, better and more efficient ways to represent our clients.”

Troth said he sees ample growth opportunity in the transitioning Antelope Valley real estate market. Prudential Troth, Realtors in concert with its new affiliation is launching a recruiting campaign and is completing renovation of its corporate headquarters at 1801 West Avenue K in Lancaster. “We are expanding and investing in our business while others may be pulling back,” he said. “We’re always looking for top sales professionals to help us reach our objectives.”

Call (661) 948-4646 or visit for additional information.