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RISMEDIA, May 19, 2010—Technology comes in many shapes and sizes. When it fits, technology automates everyday routines, so we may focus on what it is as professionals we do best.

Per usual, time is money, so speed-to-market must be considered when reviewing all new technologies. What is the implementation and training period? Is this something that everyday businessmen and women can use today?

What matters most is what works best, and the fastest to help you achieve your goals. All things considered, here are five of the fastest ways Realtors can put technology to work for themselves today.

Get Relevant in Your Social Media
We know you love your kids. We all do. But is baby Bobby’s third birthday really relevant to the online audience? Facebook and Twitter all have righteous applications written for business. Don’t waste your audience’s precious time.

Go Paperless
Printing is passé. The smartest phones still don’t have a printer jack anywhere. Perhaps that should tell us something. A commitment to a paperless brokerage means all central and supporting documents are merged into a virtual negotiation tablet, communicated to all via e-mail in real time.

Get a Real E-mail
Those freebies are worth what you pay for when it comes to branding. How many leaders in luxury living are rocking that Hotmail account? None. Align your e-mail with your brand. Yes, it might cost you a few bucks more, but your e-mail is your life.

Close the Deal Online
Electronic signatures are the rage of the moment. If the Federal Housing Administration–in business since 1934–says they accept e-signatures, the entire industry will not be far behind. There are individual solutions on the marketplace, an emerging battleground as the broker of the future takes shape.

Keep It Simple
There are programs and applications everywhere that can help you harness the madness that is the business world in the post-Great Recession. Use what you know, and automate your life–at least the portions that are slowing you down.

Technology is our friend, and it’s here to serve. If you are spending the time and resources debating whether it’s a gadget or a tool, take a step back and ask yourself: How can this help me today?

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