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RISMEDIA, May 28, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market.

Industry experts Frederick Herot, Victor Lund, Jan O’Brien, Steve Rodger and Mark Stark are among the top-producing agent panelists who will offer insight into how you can convert brokerage-generated Internet leads during the session titled: “The Art and Science of Converting Brokerage-Generated Internet Leads” at this year’s Leadership Conference. The session will take place on Wednesday, June 9 from 1:30 – 2:30 p.m. at the Hilton Rye Town in Westchester County, New York.

Here’s a more in-depth look at some of the panelists. Look for more profiles in Wednesday’s edition of the news.

Frederick Herot
Frederick Herot, vice president of customer Marketing for® and Top Producer® Systems, currently oversees the marketing programs directed to the real estate industry and advertisers on the MOVE network, The marketing team for Move executes conventional advertising and email campaigns and also uses variable print to test new messages before making commitments to big media purchases. Herot and team work closely with the National Association of REALTORS® to help agents and brokers understand how they can drive more business through®, making use of the 8-12 million unique visits each month to the official National web site for REALTORS®.

Victor Lund, Founding Partner, WAV Group
Victor Lund brings a wealth of business experience and is a founding partner of WAV Group. Wilson Victor Associates merged with Audet Consulting to form WAV Group in May 2004. Prior to WAV Group, Lund was the operating partner of Wilson Victor Associates since 1998. This business-consulting firm served their clients in the areas of new business development and new product development. In 2000, Mr. Lund joined the venture capital firm Resource Capitalist, LLC where he reviewed all of the business plans submitted to the firm and worked closely with entrepreneurs and technology start-ups in developing and funding their businesses. Lund was raised in family controlled businesses, Lund American and Dynamic Homes. Lund American, the world’s premier aluminum boat manufacturer.

Jan O’Brien, CEO, O’Brien Consulting
Jan O’Brien has over 25 years of leadership, training, business and coaching experience. After graduating from the University of Georgia with a B.S. degree in Education, she served 8 years in the U.S. Army as an officer and Blackhawk helicopter pilot. O’Brien has been blogging and active on a variety of social networks since 2006. She provides training and social media marketing consulting to assist real estate professionals and small business owners with integrating Social Media into their business plan. O’Brien is a certified master practitioner of Neuro-Linguistic Programming, Hypnotherapy and Time Line Therapy. She is also an approved instructor for the Nevada Real Estate Commission for a series of real estate training classes, real estate blogging, and broker management courses.

It’s never been more important to stand out among the competition than in today’s challenging market. Don’t miss your exclusive opportunity to learn how to maximize hyperlocal marketing. This session is not to be missed!

This year’s Conference will also focus on Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers. There will also be a track dedicated specifically for brokers, and additional business development and marketing sessions.

For a complete list of sessions, visit

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

Register Now at!

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail

Questions on the Conference? Visit or contact Stephanie Andre at or 203-855-1234 x141.