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RISMEDIA, June 1, 2010—Point2 Technologies announced that it has completed the development and rollout of a national property listing syndication program in partnership with the San Diego Association of Realtors® (“SDAR”). The initiative will enable SDAR ( members to selectively publish listings, view traffic reports and capture leads across Point2’s network of 40 high-traffic partner websites and search engines in the United States, efficiently and at no added cost to them.

SDAR, with nearly 11,000 members, is the largest of four members of the San Diego County’s Regional Multiple Listing Service (Sandicor), which represents the majority of Sandicor’s over 10,000 listings.

SDAR becomes the second member within Sandicor ( to implement the Point2 program in two months.

“San Diego County is a highly desirable destination and a great place to raise a family, own a second home, retire or spend vacation time,” said Michael Mercurio, Chief Executive Officer, San Diego Association of Realtors®. “Our partnership with Point2 gives consumers all over the country the chance to research the largest pool of properties listed for sale in the area. In effect, we’re helping our members to market their listings to buyers well beyond what any local or single website can offer by reaching out to consumers where they may choose to browse.”

“We’re very pleased to add the San Diego Association of Realtors® as a partner in this major project,” said Saul Klein, Chief Executive Officer, Point2 Technologies, and a past president of the San Diego Association of Realtors®. “The increasing popularity and rapid adoption of listing syndication by MLSs (Multiple Listing Services) and Associations across North America reflect new thinking by the industry and progress toward MLS 5.0 concepts that aim to connect the MLS, brokers and agents, online marketplaces and consumers. Point2 is proud to play a key role in this development. It is also personally rewarding to be able to bring new technologies and benefits home to the Realtors® of San Diego County in general and to SDAR specifically.”

The Point2 listing syndication service is offered completely free of charge to MLSs and real estate Associations and their members. Access to online traffic reports is also included.

Optional subscription-based services are available to brokers and agents through their syndication dashboard for seamless access to more detailed traffic reports, the Point2 Agent website platform, automated lead management and conversion systems, and several other critical online marketing and productivity tools.

For more information, visit