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RISMEDIA, June 2, 2010—Better Homes and Gardens Real Estate announced the network-wide launch of PinPoint, a direct marketing tool for its brokers and agents that leverages Meredith Corporation’s U.S. database of more than 85 million consumers who interact with the Better Homes and Gardens brand through the magazine, website and other Meredith brands. Using PinPoint, Better Homes and Gardens Real Estate brokers and agents can identify potential clients through custom demographic and geographic segmentation, while creating targeted direct mail pieces through an online platform that links to a printing-and-postage fulfillment vendor.

Beginning today, the entire Better Homes and Gardens Real Estate network of more than 5,000 agents can take advantage of the highly targeted and intuitive program. In keeping with Meredith’s vigilant stewardship of its database, all lists generated by PinPoint are kept strictly confidential throughout the fulfillment process.

“In a twist on the old real estate adage, I submit that effectively prospecting new clients is all about information, information, information,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The program is very respectful of potential recipients of information, most of whom already have an affinity for the Better Homes and Gardens brand. We are confident that this tool will prove to be a valuable strategic advantage over other marketing methods in the industry.”

The PinPoint system helps Better Homes and Gardens Real Estate brokers and agents create customized marketing campaigns by identifying those potential clients in a particular life stage, demographic and lifestyle. Segments include: first-time home buyers without children, first-time home buyers with children, move-up consumers, empty nesters, mature consumers, premier consumers and second-home buyers.

“This easy-to-use system saves our agents time while guaranteeing a highly targeted campaign to ensure optimal success,” said Chris. “Our company has worked to embrace whatever tool and resource could most effectively serve our purpose: to reach consumers. Whether it is social media, e-mail marketing or this incredible PinPoint system, we are confident that Better Homes and Gardens Real Estate network has superb tools at its fingertips.”

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