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RISMEDIA, June 2, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market.

Industry experts Tricia Andressen, Ken Jenny, Pat Neville, Lonnie Shapiro and Brian Wildermuth are among the top-producing agent panelists who will offer insight into how to successfully integrate print advertising and social media during the session titled: “How to Integrate Print Advertising and Social Media” at this year’s Leadership Conference. The session will take place on Thursday, June 10 from 1:50 – 2:50 p.m. at the Hilton Rye Town in Westchester County, New York.

Here’s a more in-depth look at some of the panelists. Look for more profiles in Friday’s edition of the news.

Tricia Andressen, Founder/CEO, Pro Step Marketing
Tricia Fink Andreassen is the founder and CEO of Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm. Pro Step Marketing provides marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and Web, website design and development, including lead integration strategies and search engine optimization. Over the last 10 years, Andreassen has worked with many industry leaders such as Floyd Wickman, Michael Russer, Coach Ken, Howard Brinton and Allen F. Hainge. She has been a featured speaker for many state associations, mastermind groups, regional franchise conventions and National Association of Realtors conventions.

Ken Jenny, CEO, Mediatise
Ken Jenny is an expert in the residential real estate brokerage industry. Jenny is a proven leader and management professional with over 30 years of progressive and diversified experience in the real estate industry. From sales agent to corporate executive to consultant to speaker, Jenny has viewed residential real estate from nearly every strategic vantage point. Real estate firms worldwide have utilized his expertise, strategies and innovations to address the constant challenge of change facing the residential real estate brokerage industry. Those firms have included EDS, Hewlett Packard, Primedia, Realogy, Prudential Real Estate Affiliates, Trulia, EDR, and many more.

Pat Neville, Associate Broker, Prudential Holmes & Kennedy
Top 5 in Real Estate Member Pat Neville, associate broker of Prudential Holmes & Kennedy, has been a real estate broker in Westchester Country for the last 28 years. Specializing in Bedford and its surrounding communities, Neville represents her clients’ best interests, applying her knowledge, experience, connections, and skills to successfully exceed their real estate goals. Committed to professional growth, industry designations include: Prudential Fine Homes Specialist, Prudential Relocation Specialist, Certified Luxury Home Marketing Specialist (CLHMS), Residential Marketing Master (RMM), Professional Relocation Specialist (PRS), Certified Buyer Representative (CBR). A member of the Institute for Luxury Home Marketing, other recent professional accomplishments include: Prudential President’s Circle (2007), Prudential Holmes and Kennedy Top Producer’s Circle (2006), Prudential Chairman’s Circle Gold Award (2005 – for exceptional performance in the top 3% of Prudential’s national real estate network), Platinum Award winner, Westchester County Board of Realtors (2005).

It’s never been more important to stand out among the competition than in today’s challenging market. Don’t miss your exclusive opportunity to learn how to integrate print advertising and social media. This session is not to be missed!

This year’s Conference will also focus on Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers. There will also be a track dedicated specifically for brokers, and additional business development and marketing sessions.

For a complete list of sessions, visit

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

Register Now at!

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail

Questions on the Conference? Visit or contact Stephanie Andre at or 203-855-1234 x141.