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RISMEDIA, June 2, 2010—Metropolitan Regional Information Systems, Inc. (MRIS) announced the appointment of John L. Heithaus as chief marketing officer. Bringing more than 30 years of real estate and executive experience, Heithaus will lead all marketing efforts for MRIS and be responsible for marketing operations, product management, partnership marketing and customer relations. He will also lead MRIS’ media and industry relations, advertising, interactive programs, communications and market and customer research.

Prior to joining MRIS, Heithaus served as senior vice president of sales, marketing and Realtor alliances at SentriLock. He also served as senior vice president of partner and product development at Prudential Real Estate, and has held executive roles with Realogy and He regularly speaks at industry events for organizations including Inman News, the National Association of REALTORS®, RISMedia, the Appraisal Institute and the Worldwide Employee Relocation Council, among others inside and outside of the industry.

“We couldn’t be more excited to welcome John to the leadership team at MRIS,” says MRIS President and CEO David Charron. “We wanted someone with fresh thoughts and the enthusiasm to take MRIS forward as our business changes and expands. I’ve known John for a number of years and he certainly offers all of those qualities and more.”

Maggie Mueller-Tyler, chief operations officer of the Northern Virginia Association of Realtors® said: “John has a highly productive management style which garners the best result from his team but more importantly, for the customer.”

Tom M. Stevens of Coldwell Banker Residential Brokerage in Vienna, VA, and a past president of the National Association of Realtors®, greatly supported Mr. Heithaus’ candidacy. “John’s enthusiasm is contagious and his business/product knowledge, business savvy (whether it be in relocation, strategic alliances or real estate related products) is extensive,” said Stevens. “As a former customer and service provider of John’s, I can attest that he knows how to ‘partner’ and is a pro at customer relationships. He is ‘market aware’ and has the connections to open doors. MRIS will benefit greatly from John’s approach to business.”

“Being a third-generation real estate professional, I know firsthand how hard real estate agents and MRIS customers have to work to keep ahead of their customers’ needs,” said Heithaus. “MRIS, as an industry leader, is uniquely positioned to make a real difference in its customers’ professional lives and will bring emerging technologies to the ‘battle’ that are easy to use, affordable and highly functional. I am honored to be selected to play a part in this mission and work with the formidable team at MRIS to delight their customers.”

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