RISMEDIA, July 6, 2010—Roost, Inc. and Leading Real Estate Companies of the World have entered into a strategic partnership that will provide all qualifying brokerages in the LeadingRE network preferred access to Roost’s unique Facebook-based platform, the Social Real Estate Toolkit for Brokers. This partnership affords LeadingRE members benefits that include preferred pricing, V.I.P. service and support, as well as comprehensive training on integration, execution and marketing for the brokerage and its agents.
“While social media, specifically Facebook, has been a hot topic of conversation with our members, there has been an informational void regarding a sound strategy to make the best use of it,” said Eric Bryn, vice president of strategic development for Leading Real Estate Companies of the World. “Roost’s solutions are built from their deeper understanding of the social landscape, and our partnership gives our members direct access not only to a great product solution, but also sound intellectual guidance on how to succeed with it.”
Roost’s brokerage solution is an extension of the free Social Real Estate Toolkit for Agents released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search. Agents within each brokerage will also be able to take advantage of MLS search, as well as other functionality on their Facebook presence via a premium application that will be available later this fall.
“We recognize the progressive stance LeadingRE has with regard to seeking out sound technology solutions and providing them for its members,” said Alex Chang, Roost’s CEO. “We built the Social Real Estate Toolkit to help brokerages break through the challenges in effectively bringing the real estate conversation into the social medial landscape. In tandem with LeadingRE, we have created a program for their members that will provide sound solutions to the social media questions most brokerages are struggling with.”
Roost is also offering to conduct a free Roost Rank for all LeadingRE brokers. Roost Rank is a diagnostic check up of the vitality of a company’s Facebook page. The evaluation provides feedback on five specific criteria sets:
-Brand Integrity – How effectively are you integrating your brand identity into Facebook?
-Content Relevancy – Are you providing original information that is relevant to your audience?
-Content Frequency – How good are you at the cadence of your content publishing?
-Sphere of Influence – Do you have an active and robust audience?
-Quality of Engagement – Is your content engaging prospects by starting conversation and activity?
“Roost analyzes individual Facebook pages using a proprietary algorithm,” Chang explained. “As a result, we can provide a weighted score we call the Roost Rank that provides the user a clear sense of where they are. Improving your rank is made easy with tips and recommendations we offer to make a brokerage’s Facebook presence the best that it can be.”