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RISMEDIA, July 6, 2010—Video’s rising popularity has many agents and brokers asking two common questions:

1. What kind of content works best?
2. How much will it cost?

As we’ve said earlier, localized content is often a step in the right direction, because of its unique attraction. Remember, home video tours aren’t the only option. Consider a video series on “Frequently Asked Questions” with a local focus featuring a hometown agent or broker. Another choice might be video tours of local neighborhoods and the downtown area, or perhaps a local market report featuring routinely updated market stats on home sales, mortgage rates, market trends, new listings and more.

Shooting your own video is easier and more affordable than ever. Inexpensive and simple to use video cameras like the Flip allow anyone to simply point and shoot—with a price tag of around $150.

If you opt to shoot your own video, you’re already pocketing the savings by being your own videographer. When it comes to editing, you basically have two choices. You can use the camera’s built-in software that allows you to do a basic editing job on your computer, or, if you’d rather save time and effort by having someone else edit and produce your video, you can send the video files over the Internet to a professional editing company like VScreen.

There, your video can be optimized and professionally edited by experts using state of the art software and hardware. Your video can also be placed on an enhanced video player with additional features and options not found on YouTube or most conventional players. It can also be linked to various social media outlets.

The bottom line? It pays to consider the options. With a little practice, most people can do an acceptable job of shooting their own basic video. For editing, if you don’t have the time, skill, or inclination, outsourcing can be an effective and economical answer. For more information, don’t hesitate to contact us here at VScreen.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at