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RISMEDIA, July 14, 2010—Prudential Fox & Roach, REALTORS® has announced that Michael J. Hoffman has been hired as the Senior Vice President of the Trident Insurance Agency Company. Hoffman has been in the financial services industry, managing and building sales organizations, for more than 25 years. Most recently he was running national sales for a prominent Midwest-based insurance company. Prior to that, he was president of insurance for a national homebuilder based in Denver with a 12-state footprint.

Hoffman he is no stranger to working and partnering with real estate professionals in the total customer experience of the home-buying process. Nationally recognized for developing business and turn-around opportunities, Hoffman has an extensive background and success in strategic planning, organizational leadership, executive management, business development, marketing, sales management, as well as in enhancing revenues, profits and market share.

“I am looking forward to the opportunity to work with such a solid agency and to continue to grow the organization,” Hoffman adds. “As we continue to serve the needs of our real estate professionals, we will also look to expand our other areas, such as private client services and joint ventures, along with possibly partnering with other Prudential affiliates across the country,” he continues. In addition, Hoffman’s vision is to develop a commercial insurance division and expand the company’s life insurance division.

Hoffman has received his Chartered Life Underwriter (CLU), Chartered Advisor for Senior Living (CASL) and Chartered Financial Consultant (ChFC) from the American College, Bryn Mawr, PA and also holds the Certified Financial Planner designation (CFP) from the College for Financial Planning. He will be relocating from Des Moines, IA. He has two grown daughters and is an active runner who has completed 14 marathons.

Prudential Fox & Roach, REALTORS?, the nation’s fifth largest provider of total home services in the United States, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. (PREA), the largest Prudential affiliate in the PREA network and the largest broker in the country operating in a single market. As the Tri-State area’s real estate leader, the company has more than 60 sales locations and 4000+ associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our Website at