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RISMEDIA, July 20, 2010—For your future expansion and long-term success in real estate and other professions, it is very important and helpful to have your own personal and business contact information, photo and bio added to a corporate product brand, a marketing message and promotional tool all in one.

You must develop a strong message that will continuously remind your perspective clients and also clients that you have completed transactions with that you are their real estate or other business agent.

The visual identity of a corporation and the corporate product provides real estate and other business agents and companies visibility. The real estate or other business agents would identify themselves by personalizing the corporate product with their business contact and marketing information.

A corporate marketing brand will separate you from your competition. As part of this product brand strategy, it must achieve staying power and appeal to your own client base and remain relevant. Your addition to this corporate brand product, if maintained, will become an economic asset and a motivating force to you and your clientele and investors alike.

Every successful real estate product brand must have an interesting idea and relative value that offers financial and emotional benefits to its key client base. When these values are conveyed and delivered by a company and agent, they will build a targeted brand value over time. Corporate product brand creativity increases the likelihood that you will be closely linked to client development and a continuous referral source.

To maximize your existing marketing strategies, agents may now be able to add their own business information with an existing national marketed corporate product as their own client development promotional tool.

You must develop and deliver your own branding strategies consistently to deepen that relationship between client and agent that will last for years to come.

Tom Chigas has been a real estate broker for 38 years and is President of Advanced Reality Games, Inc./Venture Equity Group, Inc. To contact Tom, call 702-363-5788 or e-mail

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