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RISMEDIA, August 6, 2010—More Americans are relying on their mobile devices to access information, quickly and easily. The number of people who sought local information on their smart phones grew 51% last year, with the fastest growing method of accessing this info through downloaded apps. For on-the-go home buyers, The Real Estate Book/, one of the leading publishers of real estate information online and in print in North America, launched a new application that provides iPhone, iPod Touch and iPad users with access to all its listings—millions of homes for sale across the U.S. and around the world. With its latest offering, The Real Estate Book delivers a one-stop marketing solution for agents and brokers to reach home buyers and sellers through their local The Real Estate Book, a network of online listing sites, social media tools, direct mail and now an iPhone app.

“We’re always looking to expand our media offerings for real estate agents and brokers to give them a competitive edge,” says Todd Walker, senior vice president of sales and operations. “With our multi-channel marketing solution, they can go into a listing presentation and show the seller how by advertising with The Real Estate Book, they are reaching more prospective buyers than agents who just use an online-only, one-dimensional, channel to market their home.”

The Real Estate Book iPhone app features the millions of property listings for sale across the U.S. and the world available on The application, available as a free download from Apple’s online App Store, enhances the user experience, offering a suite of features including:

-Search for home listings by city and state/province or zip/postal code
-Map and receive directions to property listings from current location
-View property details and photos of home listings
-Save favorites and share or write notes and attach photos about properties that can be emailed or viewed later
-E-mail or call the real estate agent directly from the listing
-View past searches and perform advanced searching by bedroom/bath, price, MLS #, or property type

Scott Dixon, president of Network Communication Inc.’s Real Estate Division adds, “Agents today are inundated with marketing options and can spend enormous amounts of time sifting through them. We seek to make it easy and efficient for them to gain the most exposure for their listings. Our new iPhone app delivers on our commitment to drive more leads and the best value to our advertisers.”

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