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RISMEDIA, August 10, 2010—Thinking of selling your house but not sure how much it might fetch or how it will fare with today’s increasingly finicky buyers?

While traditionally there have been few ways for homeowners to “test the waters” of the housing market before posting a For Sale sign in the front yard, a new and free online tool from popular residential real estate site, ZipRealty, enables homeowners to post a trial listing of their house—including a sample price, description and photos—to get quick feedback from active buyers in their area.

This “Buyer Buzz” tool, launched recently on, invites homeowners to post a description of their home, including information such as location, number of beds/baths and a general description of the neighborhood. The potential seller may even include their own photos to be viewed and voted on by visitors to the site who are searching for homes in that area. In addition, local ZipRealty agents will provide feedback on the property and suggestions for improvements or upgrades a homeowner might make to maximize their results.

“Many current homeowners are considering selling, but they need to figure out what they will be able to get for their house in today’s market before deciding whether or not it makes sense to do so,” said ZipRealty President and CEO Patrick Lashinsky. “Now, in addition to using the free home value estimation tools available online and talking to a local ZipRealty agent, homeowners can get input from real buyers who are searching for a house like theirs, in their area—all before listing.”

Additional ‘Buyer Buzz’ features include:

-Sellers can ask for specific feedback from ZipRealty agents about a particular aspect of their home, such as if they should repaint the front of the house or invest the money to update landscaping.
-A “real time Buyer Buzz results” page, with feedback from agents pasted and results of an online poll regarding the proposed list price.

For more information, visit