RISMEDIA, August 18, 2010—The transformation of the U.S. consumer markets and the emergence of Hispanic homebuyers in the first-time purchase market represent new opportunities for brokers who use the right sales and marketing strategies. But what exactly is a winning game plan with this consumer segment that is now sprawling into new regions across the country? Multicultural real estate experts Dan Carrillo and Antonio Valdez of The Gonzales Group will offer practical tips on how to engage the Hispanic market on the August 24 show of NAHREP talk radio. The show is broadcast live at 11 a.m. to 12 noon CST at: http://www.blogtalkradio.com/nahrep. Questions from listeners are welcomed during the show at (718) 664-9178.
Population growth in this minority group has jumped 34 percent in the past nine years. Meanwhile growth in the traditional White non-Hispanic home buying market has slowed significantly overall, making Hispanic homebuyers a crucial buyer group in the housing market.
“Between 1990 to 2012, the buying power of Latinos is forecasted to surge 495 percent — making this buyer group hugely critical to brokers that do business in the top 10 Hispanic stronghold states,” said Alex Chaparro, NAHREP chairman. “Practitioners across the industry will be able to gain some useful tips and/or ask questions during the show from top experts in the multicultural real estate market.”