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RISMEDIA, September 2, 2010—With more cell phones than desktop computers and more text messages being sent than phone calls being made, it is no surprise that mobile technology is hot topic in many industries; real estate in particular.

This year, the California Association of Realtors (CAR) has gone above and beyond by integrating various components of mobile technology into its EXPO to further engage attendees as well as scheduling multiple mobile-technology-based educational sessions.

Of the many esteemed speakers lined up for the EXPO, John Lim, founder and CEO of Mobile Card Cast, will participate in “Tech Tuesday’s” 2010’s Hottest Tech Trends (panel) as the mobile expert.

In addition, Lim will lead Wednesday’s Mobile Marketing Trends session where he will discuss the many new and exciting ways mobile can help Realtors connect with buyers, sellers and renters. The 2010 C.A.R. Realtor Expo will be held October 5-7 at the Anaheim Convention Center.

John Lim, Founder and CEO of Mobile Card Cast, Inc, is one of the nation’s leading next-generation business visionaries. With corporate headquarters near New York City, Mobile Card Cast, Inc. is the preeminent mobile technology marketing firm that delivers on the promise of increased exposure and stronger customer relationships through the pervasive and persuasive power of mobile media.

Leveraging his varied and valuable experiences in a successful twelve year professional career in mobile telecommunications and marketing, Lim has developed cutting-edge interactive technology to deliver the marketing power of the mobile world to both the SME Sector along with major corporations. Using his technical expertise and marketing intuition, Lim has developed an innovative business technology that bridges the gap between traditional advertising and executing the sale.

Session Information:

Tuesday October 5th 2010, 1:45 – 3:15 p.m.

2010’s Hottest Tech Trends (panel)
A little inspiration goes a long way. Come hear some of today’s hottest trends in technology and spark some ideas to take back to your office.

Wednesday October 6, 2010, 2 – 3 p.m.

Mobile Marketing Trends
Hear new and exciting ways you can use your Smartphone to connect with buyers, sellers, and renters.

For more information about Mobile Card Cast, visit