RISMEDIA, September 13, 2010—Coldwell Banker United, Realtors announced a new partnership with SharperAgent—one of the industry’s most powerful marketing systems—to provide a custom marketing suite for over 800 of its agents in the Carolina region.
As part of the new partnership, Coldwell Banker United, Realtors, hosted an exclusive two-hour workshop, called the “Success Marketing Program” for its agents on September 7.
Developed by SharperAgent’s President and Co-Founder, Brian Wildermuth, SharperAgent’s Success Marketing Program helps agents learn how to adapt a complete marketing plan and implement it with their SharperAgent accounts.
The new SharperAgent platform provides Coldwell Banker United, Realtors with a comprehensive online marketing solution that will not only help agents and brokers reach today’s consumer, but also help build significant market share in conjunction with the Coldwell Banker brand.
Jeff Wheeler, president and COO for Coldwell Banker United, Realtors Carolinas Region explains why he selected SharperAgent to provide this custom platform. ”We provide this system to give our agents a dominant online presence and give them the support and resources to effectively market themselves. We have done more so they can focus on what they do best—building relationships. Our new suite provides the support they’ll need to do just that.”
The Success Marketing Program along with the custom SharperAgent offering includes multiple tools that deliver valuable content to agents’ spheres of influence, online social networks and new Web leads, including:
-Complete eMarketing tools such as pre-written, professionally designed e-mail marketing materials and online Web posting capabilities for today’s most popular websites like Facebook, Twitter or LinkedIn.
-Lead capture forms that automatically opt-in interested online consumers to the agent’s ongoing marketing efforts.
-Over 50 pre-built e-mail campaigns including a monthly, automated eNewsletter delivering consumer focused real estate articles and videos from RISMedia.
-Animated home tours that can be posted to Realtor.com, the agent’s website, or the local MLS to promote a current listing or recent sale.
Wildermuth believes that United’s agents and brokers can expect to see significant success in 2010 and 2011. “Coldwell Banker United, Realtors has made its agents their top priority this year and it’s why they’ve chosen to invest in tools and training that will help them create solid marketing and sales habits. When you have that kind of support from your brokerage, it’s easy to succeed.”