RISMEDIA, September 14, 2010—When corporate product retailers develop a product and allow another company’s service added to the initial marketing product, it is called an umbrella or piggy back market branding. The strength of the initial product will enhance the umbrella company to develop its own business and service it wishes to promote. With the rising costs of developing a new product or service for marketing on a national level, it is important, as well as cost effective to have your business and or service as part of a corporate product for your own umbrella brand.
For your future expansion and long-term success in real estate and other professions, it is important to have your own personal and business contact information, photo and bio added to a corporate product brand, a marketing message and promotional tool all in one.
You must develop a strong message that will continuously remind your perspective clients and also clients with which you have completed transactions that you are their real estate or other business agent.
The visual identity of a corporation and the corporate product provides real estate and other business agents and companies visibility. The real estate or other business agents would identify themselves by personalizing the corporate product with their business contact and marketing information.
Every successful real estate product brand must have an interesting idea and relative value that offers financial and emotional benefits to its key client base. When these values are conveyed and delivered by a company and agent, they will build a targeted brand value over time. Corporate product brand creativity increases the likelihood that will be closely linked to client development and a continuous referral source.
A corporate marketing brand will separate you from your competition. As part of this product brand strategy, it must achieve staying power and appeal to your own client base and remain relevant. Your addition to this corporate brand product, if maintained, will become an economic asset and a motivating force to you and your clientele and investors alike.
Umbrella/Piggy Back Market Branding
A. Increases Awareness
B. Generates Leads
C. Expands Revenues
– Connecting with client base
– Connecting with your audiences and perspective clients
– Using your own creative expression and knowledge with all your contact information
Your good name will be memorable and proprietary and will be an asset to you and your profession