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RISMEDIA, September 14, 2010—Have you ever been shocked to see a property in your area get listed by a less qualified agent? This can be frustrating and demoralizing. You know your marketplace better than any other Realtor and your success proves it. When this occurs, you have an ignorant homeowner to blame, right? Wrong. The only person to blame is you. Being the best Realtor is of no value unless potential clients are aware of this. It’s your job to enlighten them.

Think about the last property you sold. Who knows that you sold it? The buyer knows, the seller knows and other Realtors know. The trouble is, none of these folks will need your services anytime soon. It is imperative that you broadcast each accomplishment to past and future clients. Selling one property is great, but it will remain just one sale unless you leverage it into more opportunities. Stop looking at each sale as a success. Instead, think of each sale as an opportunity to get more business. When you list or sell a property, let everyone know about it. By doing this, you will turn your individual achievements into multiple sales.

Stay visible by making phone calls, sending e-mails and mailing postcards. Even the best Realtors need to stay front and center or risk being shocked by listings that go to less qualified agents. A direct mail provider, LentzDesign, has been promoting real estate agents since 1994 and has hundreds of postcard campaigns and designs to showcase your abilities. Each card is completely personalized with all of the Realtors’ contact information and can be purchased for as little as 22 cents each. This price includes full-color printing and gloss coating. A complete mailing option is also available and you can send as few as one postcard.

For more information, visit