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RISMEDIA, September 15, 2010—Sotheby’s International Realty Affiliates LLC announced the signing of an exclusive 25-year master franchise agreement with Nella Ponce Realty Peru SAC to develop the Sotheby’s International Realty brand throughout Peru, with its opening of Peru Sotheby’s International Realty in Lima.

Peru Sotheby’s International Realty is owned by Nella Ponce Odria, who serves as managing director, and Nella Pinto Ponce, its general manager. Odria founded Nella Ponce Realty, Peru, an established real estate company specializing in residential and commercial sales for Lima and principal cities of the country: Arequipa, Trujillo, Ica and Cuzco. Peru Sotheby’s International Realty focuses exclusively on serving luxury clientele.

“Peru is a strategically important market for the Sotheby’s International Realty brand, and this new launch represents another key step forward in our growth across South America,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Nella Ponce Odria is the co-founder and former president of ASPAI – Peruvian Real Estate Agents Association and uniquely qualified to combine the best global business practices with local knowledge and experience. Nella Pinto already represents the Sotheby’s International Realty brand, having been a successful top producer with TTR Sotheby’s International Realty in the Washington, D.C., metro area. Peru Sotheby’s International Realty is led by this seasoned executive team, which has been operating in Peru for more than two decades and has the talent and expertise we are looking for to build the brand locally.”

According to Odria, the Sotheby’s International Realty brand’s global reach complements her firm’s local expertise. “We are well-known for our professionalism, working closely with the largest residential developers in the most expensive and exclusive locations in Peru,” she said. “We strive to provide the very best service to our clients. Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen field, and the Sotheby’s International Realty brand’s reputation as the world’s premium luxury property marketer is a perfect fit for this country.”

For more information, visit www.sothebysrealty.com.

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