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RISMEDIA, September 24, 2010—Point2 Technologies announced that the Realtor Association Of Greater Fort Lauderdale, Inc. (RAGFL), one of the largest Realtor Associations in the State of Florida, has completed the roll out of a national online property listing advertising distribution program powered by Point2’s listing syndication solution for real estate MLSs (Multiple Listing Service) and Associations.

Offered by RAGFL as a complementary benefit to its over 8,600 members, the new technology will automate the publication and advertising of approximately 20,000 Florida listings on Point2’s syndication partner network that covers 45 high traffic real estate consumer websites, major search engines and nearly 300 regional newspaper sites around the United States.

“We are very excited about the competitive advantage syndication on the Point2 network will bring to our members and happy to be able to bring such value to our constituents,” said Richard W. Barkett, RAGFL chief executive officer. “Florida is one of the most desirable places to live and today offers incredible real estate value never seen before. Locals and out-of-state buyers can now more easily find our members’ listings online whether they search on Google and Yahoo!, Zillow and Trulia, or Homefinder and Cyberhomes/AOL.”

“RAGFL continues as a leader in this industry,” said Saul Klein, chief executive officer, Point2 Technologies. “Major organizations are deploying Point2’s syndication solution at an accelerated pace to enhance member efficiency and for the unique built-in lead management and conversion tools to help users maximize revenue.”

RAGFL members throughout Broward, Dade and Palm Beach counties, can now select, publish and update their listings simultaneously to their MLS system and on the Point2 network, through a single, easy-to-use dashboard. A highly intuitive interface also gives users access to traffic reports detailing lead sources and browsing patterns, for more informed decision making.

Optional subscription to one of the industry’s leading syndication and website solutions, Point2 Agent also seamlessly puts the user in control of more detailed traffic reports and information, and automates lead management and predictive marketing to maximize conversion from browsing prospects to clients.

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