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RISMEDIA, September 29, 2010—Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. company announced the affiliation of Pearson Properties, Inc., which formerly operated as the Windermere Welcome Home brokerage. The company will operate as Prudential California Realty with offices in Castro Valley, El Dorado Hills, Livermore, Pleasant Hill, Pleasanton, Stockton and the flagship San Ramon office.

Prudential California Realty, a full-service real estate brokerage with more than 200 sales professionals and support staff, marks another in a growing series of new affiliations announced this year across the country by Prudential Real Estate and Relocation Services.

Broker/owner Gretchen Pearson said her company is poised for additional growth. “We look forward to carrying the world-renowned Prudential brand, which will bring increased support to our family of agents and their clients as we continue our rapid growth,” Pearson said. “Prudential Real Estate is a terrific fit for our company, as its vision and values are so closely aligned with our own.

Prudential Real Estate also offers industry-best technology, training and marketing support, which are essential for our growth-minded company.”

Pearson returns to the Prudential Real Estate Network after departing in 2005 for a broker-ownership opportunity at Windermere Welcome Home. She started with one office and grew the company to eight offices by mid-2010. Concurrently, she assumed regional leadership as president of Windermere Services’ Northern California network, and grew that network to 22 offices. Previously, she was chief operating officer for a Prudential franchisee operating in Northern California, Nevada and Texas, where she directed 118 offices and 3,300 agents.

“Gretchen and her team make a wonderful addition to the Prudential Real Estate Network in the important Bay Area market,” said Earl Lee, president, Prudential Real Estate and Relocation Services. “The company, with its sound leadership, skilled agents and strong customer focus, has a very bright future under the Prudential flag.”

Pearson said her customers and company alike will benefit from Prudential Real Estate and Relocation Services’ Online Advantage lead-generation and customer contact system, and from its sizeable presence on Internet search sites. Her sales teams will enhance their skills using Prudential Real Estate and Relocation Services’ LearnCenter education portal, which offers professionals 24/7 access to a large array of professional development opportunities and options.

Pearson added that her goal for Prudential California Realty is to simply be remarkable for customers and agents alike. “Real estate consumers today need skilled and trustworthy consultation to make the best decisions, and they can count on that from Prudential California Realty,” she said. “Likewise, our company provides an ideal environment for leading agents who want to further their careers in residential real estate.”

Prudential California Realty wants to add more top professionals in the weeks and months ahead, according to Pearson. “We’re proud to tell our growth story when others in our market may be pulling back,” she said. “We continue building a premier real estate brokerage and a sales team known for exemplary service, consultation and innovation.”

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