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RISMEDIA, October 4, 2010—Better Homes and Gardens Mason-McDuffie Real Estate announced that Frank Richards has joined the company as co-CEO. Richards will lead the organization with Mason-McDuffie Chairman of the Board Ed Krafchow. The appointment follows the announcement of Mason-McDuffie joining Better Homes and Gardens Real Estate in the largest franchise agreement in the history of the company.

“Better Homes and Gardens Mason-McDuffie Real Estate is an incredibly progressive organization with a strong, dedicated team of agents and brokers,” said Richards. “There isn’t a brand that is better positioned for growth in the industry and I am pleased to be a part of it.”

“Frank has led some of the most innovative initiatives in the real estate industry. His experience is invaluable to our organization, which is committed to evolving with the needs of agents and consumers,“ said Krafchow. “We welcome him with enthusiasm as the youngest CEO of a major real estate company in the U.S.”

A native of Pleasanton, Richards has founded two locally based real estate businesses. In 2008, he founded SmartZip Analytics, a platform to help consumers make good home buying and investment decisions based on insight and analysis provided by SmartZip.

In 2001, Richards founded NorthPoint, a leading investment and financial advisory firm helping clients build wealth through real estate investing. Earlier in his career, Richards founded Protocall, a technology-driven direct marketing services firm, which Richards led through its acquisition by Intek in 1997 and IPO in 2000.

For more information, visit www.bhghome.com.

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