RISMEDIA, October 21, 2010—For four years, the agents representing The Estates at Trump National failed to close a single new home sale. Granted, when you combine a recession and multi-million dollar luxury home, there tends to be more of a challenge than the sale of the average home. According to The Smart Team with Keller Williams’ Luxury Division, it has found the ideal solution to the problem….cutting-edge technology in the form of Platinum Sales Systems’ high-end marketing platforms for communities.
The Estates at Trump National is a rare collection of extraordinary homes located on the Bluffs of The Pacific Ocean. This exclusive community, when complete, will consist of approximately 35 custom estates, each with expansive views of Trump National Golf Course and finely appointed with the best that money can buy.
Only a privileged few will have the luxury of enjoying the amazing Palos Verdes lifestyle, the company stated. By teaming up with the Keller Williams Luxury Division and the Smart Team, The Estates at Trump National now have one of the country’s largest real estate brokerage groups behind them—Keller Williams International and their Keller Williams Luxury Division.
“We are pleased to say that after only four months, we have been able to close on a prestigious property for an un-disclosed, multi-million dollar amount and that is a record when you consider that the previous agents, whom held the listings for four years, had no sales,” comments Linda D’Ambrosi of The Smart Team.
The initiative that The Smart Team, Keller Williams and Platinum Sales Systems, its marketing partner, has taken indicates that no matter what the economy looks like, there is always someone willing to buy if you can catch their attention and provide the intricate details that all luxury homes deserve.
Sandra Callen and Linda D’Ambrosi are the brains behind The Smart Team and have done a tremendous job ensuring that they are using only the best marketing solutions and strategies to keep their listings on the books for as short a time as possible. “Before we were affiliated with The Platinum Sales System, we labored over our online strategy and never received many valid leads from our website.
Now our Internet presence acts as a professional community that offers everything a buyer and seller could ever want or need to know. The Platinum Sales Presentations have exceeded our expectations and impressed even our most discriminating clients. Their customer service is impeccable” says Sandra Callen.
“When it comes to the marketing of any home, it is crucial that agents and brokers stay ahead of the game. The Smart Team is the best example out there of what a true, super-agent team can do. I recommend that brokers and agents from across the country look to them as mentors when it comes to marketing their listings,” says Michael D. Harris Jr., president of Ardynn PR.
Besides using the latest and most innovative marketing strategies, it is crucial for any agent/broker to intimately know their market and their clientele.
According to Curt Warner, CEO of Platinum Sales Systems, “We know our clients are expecting nothing but the best when it comes to the marketing of a luxury home. We understand the home buyers and sellers lifestyle from an intimate point of view and strive to provide services that are unique to the needs of the affluent community. By creating a complete, integrated and balanced marketing system for Realtors, we are providing them with an easily implemented marketing platform that spans the gamut of mediums needed to showcase luxury properties.”