RISMEDIA, October 21, 2010—Patricia Tan of Prudential Palms Realty was named President’s Liaison to the United Kingdom by the National Association of Realtors (NAR) 2011 President Ron Phipps. President’s Liaisons play a dynamic role in maintaining NAR’s partnerships with 80 national real estate associations in 59 countries. They also serve on NAR’s Global Alliances Advisory Group.
Tan’s responsibilities as President’s Liaison will include hosting delegations from the U.K.’s National Association of Estate Agents (NAEA) who visit the U.S. She will also attend the NAEA’s annual meeting in the United Kingdom and be responsible for organizing trade missions and visits between real estate professionals from both countries. She will focus on further developing relationships between both Associations as a strong foundation for networking between the Associations and their members.
U.K. buyers are the second largest group of international buyers in Florida, after Canadians. They represent 15% of all international transactions in the state, according to research conducted by NAR. The most popular destination for U.K. buyers is Orlando, followed by Sarasota/Bradenton and then St. Petersburg/Clearwater.
Tan, a native of England who relocated to Florida in 1997, is very familiar with real estate practices in U.K., having worked with an American real estate franchise as they tried to establish themselves in the U.K. market in the early 1990s. She currently works as international sales director of Prudential Palms Realty in Sarasota, where she is a real estate practitioner and responsible for development and implementation of the company’s international marketing strategy. This year she has been involved with marketing and sales programs in Canada, United Kingdom and China, promoting investment in Florida real estate. She is a past chair person of the Sarasota Association of Realtors International Council and works to organize the Association’s International Real Estate Congress each year.