RISMEDIA, November 5, 2010—Point2 announced that Grande Prairie & Area Association of Realtors Inc. (GPAAR) has deployed Point2’s national real estate listing syndication and online marketing technology solution program for MLSs (Multiple Listing Service) and Associations (www.listingsyndication.com).
GPAAR becomes one of the first organized real estate organizations in the province of Alberta to implement the national listing data distribution solution, following an aggressive start by the province of Saskatchewan last year that saw eight real estate associations and boards roll out the advanced system.
The Point2 solution will enable GPAAR broker and agent members to automate and control online listing advertising, seamlessly through their association’s online listing management dashboards, to post listings across Point2’s network of more than 20 popular Canadian consumer real estate search sites and top search engines, with a single click of the mouse and at no added cost to them.
Users can also access traffic intelligence reports, also free of charge, to support and substantiate recommendations to clients and key decisions such as advertising focus and budgeting.
“We are excited to partner with Point2 to bring the benefits of automated listing syndication to our members, primarily in the forms of higher productivity and data integrity online,” said Grande Prairie & Area Association of Realtors executive officer, Karen Bilodeau. “The fact that leads generated through this effort are funneled to our members at no charge, and that they can avail of effective conversion systems to capitalize on the exposure, give them a significant new competitive advantage.”
“The Canadian consumer realizes that they now have more choices and are frequenting a number of online venues to do their real estate research. They also expect high quality, up-to-date information,” said Saul Klein, senior vice president, Point2. “Real estate MLSs, Associations and Boards, the authoritative sources for real estate listing data, are progressively taking initiative to enable their members to benefit from this evolving trend.”
Google, Hometrader.ca, househunting.ca, RealEstateChannel.ca, Point2 Homes and ZooCasa are amongst the key sites within the Canadian Point2 listing syndication network that will now draw GPAAR listings through a live feed, from Point2’s data aggregation systems, helping to ensure consumer access to the most up-to-date and accurate listing information on the increasingly popular sites.
Under the program, GPAAR members will also gain seamless, optional access to the subscription based Point2 Agent (www.Point2Agent.com) software suite, also through their listing management dashboard, to help maximize online lead conversion and revenue through advanced, built-in detailed traffic reports and predictive marketing tools.