RISMEDIA, November 8, 2010—Realty Executives International, Inc. announced the launch of Executive and Broker Web Platforms, individual real estate agent and broker websites designed to enhance “personal brands” online through the use of social media and indexed listing pages to increase organic search rankings.
According to the company, the Executive and Broker Platforms are another component of the company’s overall Technology Initiative which plans out to 2020 led by the Realty Executives International Chief Technology Officer Darrell Smith. He is notably the co-founder of one of the top ten most downloaded apps in history.
“We understand the importance of investing in our Executives’ (real estate agents) technology future,” states Rich Rector, owner and executive chairman of Realty Executives International. “Our proprietary Executive and Broker Platforms are not your typical real estate websites.”
Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused Web presence, the company reported. Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators.
After comparing traffic rankings, traffic sources, Search Engine Optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.
“The Executive and Broker Platforms promote personal brands, in addition to listings, so our executives and brokers can be recognized as knowledgeable thought leaders for their specialty, experience and perspectives,” adds Glenn Melton, chief executive officer of Realty Executives International. “Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find.”
Executive and Broker Platforms are now available throughout the Realty Executives International network.