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RISMEDIA, November 10, 2010—Is hyper-local just hype? The evidence suggests that websites and mobile apps that present information in terms that reflect local context resonate better with target users and will win in the long run. In terms of geography, the common denominator for local context is clearly the neighborhood. More than half of the world’s population lives in cities—and that portion is estimated to grow to 70% by 2050. Neighborhoods are the most common and natural way for people to talk about local places within cities—whether they are telling you where they live, where they hang-out with friends, or where to find the best pizza.

On Wednesday, November 17 from 1:00 pm to 2:00 pm Eastern Time, Maponics and Digital MapProducts will be hosting a webinar in which participants will learn more about the value of presenting their content or service at the hyper-local neighborhood level. We’ll discuss how to make the business case for adding new hyper-local search and display options to your website or mobile app.

To register for the webinar, click here.

For more information, visit www.maponics.com.

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