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RISMEDIA, November 19, 2010—As innovation prizes continue to gain in popularity, the real estate industry has jumped on board to the tune of $25,000. MRIS, a leading real estate data company and one of the largest MLSs recently launched the $25,000 MRIS Real Estate Innovation Contest to find a next generation technology that can help professional real estate agents better meet their client’s needs. “While there are still a lot of details and moving parts that need to be brought together to make a real estate deal happen, the goal behind creating the $25,000 MRIS Real Estate Innovation Contest is to equip real estate professionals with the tools and resources they need to be a creative value to their customers,” said John Heithaus, MRIS CMO.

“The real estate industry is full of good ideas, but many of these ideas are simply being rehashed.” Heithaus believes that it is time to make the real estate process better, and so MRIS is reaching outside the real estate circle in hopes of generating ideas that are truly innovative. “In looking at the innovations that are changing the world now—Facebook, Twitter, etc.—we wondered why we couldn’t tap into that entrepreneurial genius pool while at the same time benefitting the real estate industry.”

“We want to help put technology to good use in the real estate market,” added Heithaus. In an industry that is plagued with too much bad information available to the public, now is the time to focus on making the real estate process better for the industry and the professional agent.

“As we continue to create the real estate of the future, what better way is there to design an innovative platform than through the people that are living and breathing this change?” he concluded.