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RISMEDIA, December 23, 2010—As 2010 draws to a close, real estate professionals are focusing on the year ahead. Here, Walt Danley, REALTOR® and Founder of The Walt Danley Group of Realty Executives International encourages real estate professionals to turn market uncertainty into growth and profitability for 2011.

Walt Danley
Realtor and Founder
The Walt Danley Group of Realty Executives International

Current market shifts have motivated real estate professionals to assess how to run their business as efficiently and effectively as possible. While many brokers and agents have responded by reducing overhead and risk, I encourage you to turn market uncertainty into growth and profitability for 2011.

Take risks. While change is never easy, new opportunities can reinvigorate your business. I began my career with Realty Executives in 1977 and then moved to another prominent brand in 1987 where I hung my license for over 20 years. This past May, I decided I needed more freedom and control in running my real estate practice, so I rejoined Realty Executives.

It was not an easy decision because of the loyalty I felt with my former company; however, it was the right decision to support my business vision. Now, my team is able to leverage greater marketing buying power and further tap into a collaborative international network of highly productive Realtors adding much value to our customers. Take time to evaluate which real estate company is the right one for you and your business model.

Go back to the basics. I started in real estate during a gloomy economy and one of the worst down cycles our industry has experienced. With all the up-and-down cycles I have endured, one thing has remained constant—going back to the basics prevails over any flashy ad campaign.

One-on-one face time with people is so important and impactful for your business. I have received more new, return and referral clients simply by spending time to truly get to know people and fostering a relationship with them year after year. Absolutely know your inventory. Period.

Trust your team. I surround myself with positive, professional people who help me to constantly evolve and become a better version of myself. We support each other and benefit from each individual’s knowledge and expertise.

Stay positive. Every day, I prepare for my business by thinking about today and tomorrow and not what I did yesterday.