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RISMEDIA, January 14, 2011—RentJuice, an online technology platform streamlining the rental process for real estate professionals and networking together brokerages and landlords announced its expansion into the New York City market. The online software, which has already been hugely successful in Boston, Chicago and Miami, is moving the availability of rental data to real-time and automating laborious administrative tasks.

“Evolving a once time-consuming process, RentJuice is helping real estate brokers capitalize on predictions that 10 million new renters will enter the U.S. market in the next five years. For New York, a city where 70 percent of the eight million residents are already renters, RentJuice will be a complete game-changer,” said CEO David Vivero.

The company also recently introduced RentJuice RealTime, a free product for property managers and landlords. The platform allows users to share their availabilities with partner agencies instantly to shorten vacancies, as well as save time and effort.

Added Vivero, “The new wave of demand for rentals shed light on slow, antiquated systems that relied on faxes, e-mails and phone calls. New consumers in the space are demanding more collaboration and real-time data—technology like RentJuice is networking together the major players and filling this need.”

Due to the usability of RentJuice’s online products, Vivero has been invited to speak at the Real Estate Connect Conference being held in New York this week. During his session, titled “Designing great experiences—The unsung art of user interface design,” Vivero will discuss how RentJuice has built a technology platform that enables its customers to easily manage the rental process from start to finish with invaluable tools, such as one-click syndication for posting available properties to 30 different websites like Zillow and Craig’s List.

For more information, visit