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RISMEDIA, January 19, 2011—Mobile Card Cast Founder and CEO, John Lim, will be a featured speaker during the upcoming Xplode! Conference on February 10, 2011 in Austin, Texas. At the conference, Lim will share his great wealth of knowledge and strategies for using the latest mobile technologies to increase business.

Xplode! was created to deliver an in-person marketing opportunity for real estate technology decision makers at all levels within the real estate industry. Billed as “technology for real professionals,” expected attendance for Xplode will include agents, brokers and mortgage professionals.

Held in conjunction with the Texas Association of Realtors, the Xplode! Conference is a full-day program designed to help real estate professionals learn how to increase their business through the latest, most cutting-edge real estate technology. Topics to be covered at Xplode include: Mobile Marketing & Lead Conversion; Search, Syndication & Digital Listings; Social Media Madness; The Revolution of Video; WordPress & 2011 bloggers update; and Digital Transactions, to name a few.

According to event management, “Xplode is about serious professionals exploding real estate sales through technology and the new age of social marketing.” The conference has focused on bringing leading technologists together to educate and guide real estate professionals in their pursuit of new technologies for enhancing their business.

As the founder and CEO of Mobile Card Cast, Lim is one of the nation’s leading next-generation business visionaries. With a 12-year career in mobile telecommunications and marketing, Lim has developed cutting-edge interactive, innovative business technology that bridges the gap between traditional advertising and executing the sale.

Lim’s entrance into the mobile space began in 1997 when he established Global Tel Com, a mobile phone retailer for AT&T Wireless. Lim founded Mobile Card Cast (MCC) in 2007 and today serves as founder and CEO of Life in Mobile, and its subsidiaries, of which MCC is one. As one of the premier mobile marketing and technology companies in the industry, Life in Mobile is dedicated to developing and applying complex mobile technology into useful mobile campaigns and products for its clients.

Widely regarded as one of the leading mobile technology business experts, Lim has been published in Mobile Marketing for Dummies, and recently contributed to Allan Dalton’s best-selling book Leveraging Your Links, co-authoring the chapter titled “Mobile is on the Move.”

According to RISMedia President & CEO John Featherston, “We are fortunate to have John Lim and his team as our resident experts on mobile technology. He has imparted a wealth of relevant knowledge and hands-on strategies to both the readers of our print and digital publications, as well as our live audiences at our nationwide events. Real estate professionals at every level—from leading brokers to top producing agents—have benefited immensely from John’s acumen on the applications of mobile technology for building business in today’s competitive real estate environment.”

Xplode! Austin will take place at the Hyatt Regency Hotel on February 10, 2011. Registration and networking begin at 8 a.m., the opening session commences at 9 a.m. For more information, to register, and to find out about other Xplode’s other locations, please visit