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RISMEDIA, January 21, 2011—SentriLock, a leader in providing electronic lockbox systems to the residential real estate industry and official NAR lockbox solution, known for its reliable and secure technology, ease of use and outstanding customer service, held its annual Customer Focus Group October 25-27, 2010, in the company’s hometown of Cincinnati, Ohio.

The meeting was attended by 17 Association, Board and Multiple Listing Service (MLS) executives and leaders from the U.S. and Canada (up from 12 at the 2009 meeting), as well as over 20 SentriLock associates. Having more SentriLock associates present this year paved the way for the voice of the customer to have a better connection to the SentriLock problem-solvers and solution providers.

The annual event is strategically facilitated to gather customer feedback that can be utilized to guide SentriLock in the development of products, systems and procedures to benefit its customers. The first morning, SentriLock reviewed its key 2010 accomplishments, and took a brief look into some of the 2011 initiatives.

Following that, the most valuable portion of the event was the Customer Focus Group sessions. Four breakout sessions were conducted with the attendees to gather feedback in the following areas:

-The role of Association Leadership in the success of a SentriLock system
-Successful transition from a mechanical lockbox system to a SentriLock lockbox system
-Product ideas and innovation
-SentriLock/Customer Partnership

Also, a fifth group, consisting of SentriLock representatives, was tasked with brainstorming ideas and solutions to address concerns and comments shared by customers during the event. The SentriLock representatives provided resolution to some items on the spot, and began identifying ways to address many others in the future. These prompt responses and associated actions were a testament to SentriLock’s customer-driven focus, and were received with cheers and applause from the guests. Guests shared positive feedback and appreciation for SentriLock’s continuing hard work and dedication to serving its customers.

Although the event itself is complete, there is much work to be done. SentriLock identified more than 50 customer-focused opportunities to shape priorities in 2011 initiatives. To maintain the meeting’s momentum, SentriLock will begin quarterly conference calls with the attendees to review the identified opportunities and the progress on those items throughout the year.

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