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RISMEDIA, January 25, 2011—REALTORS® who work with buyers have a new resource available through the ABRR App for the iPhone. Available now through the iTunes store, this new benefit will help Accredited Buyer’s Representative (ABRR) designees grow their business while also connecting with home buyers.

The ABRR iPhone App is the latest resource from the National Association of REALTORS®’ Real Estate Buyer’s Agent Council. This powerful and practical app was developed by Jacobs & Clevenger, a multichannel marketing communications firm, working in close partnership with NAR.

“The ABRR iPhone App is one more resource that helps REALTORS® add value to the real estate transaction,” said NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, R.I. “REALTORS® apply technology to enhance business processes and client relations, and the resources available through the ABRR iPhone App are extremely practical both as a professional resource and when out in the field with buyers.”

The ABRR App for the iPhone is designed to help buyers’ agents access useful member benefits while on the go. Users have access to resources for home buyers, finance calculators, marketing tips and articles from Today’s Buyer’s Rep, REBAC’s monthly membership newsletter. REALTORS® can also use the app to share useful articles with potential buyers via e-mail.

“Today’s agents are increasingly using smartphones in their day-to-day business,” said Marc Gould, executive director of REBAC. “This application not only allows NAR members access to the many tools and resources available through REBAC membership, but it also provides them with the ability to share these resources with today’s buyers.”

Agents interested in learning more about the ABRR App for iPhone or the ABRR Designation can contact REBAC at 800-648-6224 or visit www.rebac.net.

For more information, visit www.realtor.org.

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