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RISMEDIA, February 18, 2011—How important is a job title? Some might argue that it’s just that—a title—and that it has little, if anything, to do with the amount of passion, energy and ambition required of the job given. As the owner of a fairly large real estate firm, I have a different take on job titles. I feel that one’s job title sets the bar for each individual as to what their role in the organization shall be. Let’s take a look at some of the unusual job titles at my firm so that you see what I mean.

Head Scientist: This is a new one, even at my firm. Ten years ago my firm was progressive because we had a website. Today, we realize that to stand out and remain germane in our markets, social networking, QR codes, texting and smartphone apps are an absolute must. The state of the art website of 10 years ago has grown cobwebs and must be revamped in favor of new and better technology. The bottom line is that in today’s ever-changing world of neat technology, to remain relevant as a company we must reinvent ourselves every single day. Dan Levine, joining us in May, fresh from the commencement line of the local university, is the Head Scientist of our real estate firm. His job? Simple. Reinvent everything we do at our company day in and day out. Reinvent our systems, processes, websites and technology. We can’t assume that what we did as a firm to be great yesterday will work today. When you test old systems and reinvent new ones, you are more likely to stay relevant.

Talent Acquisition: My role within the organization is Talent Acquisition Scout. I used to be a recruiter until I woke up one day about five years ago and realized that recruiting didn’t speak to what I was really passionate about in my job. I am all about finding talented individuals in the marketplace and bringing them to my firm.

Director of Corporate Evolution: My business partner’s title is one that really speaks to what he does when he comes to work every day. He’s in charge of making sure our real estate firm is constantly evolving into something better. He is building and maintaining a one-of-a-kind culture that will enable us to evolve based on what the agents and staff at our firm need.

Creators of First Impressions: You’ve probably heard this one before. Would you rather hire someone as a receptionist who is empowered to come to work each day to answer phones and push papers, or would you rather empower that individual with a greater responsibility to create the first impression of your firm every single time a person calls or walks through your door?

Chief Excellence Officer: At our firm, we