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RISMEDIA, March 4, 2011—Point2 announced six new listing syndication and co-marketing program implementations that will enable 4,400 REALTORS® representing 22,000 listings in six states to leverage Point2’s real estate syndication network of more than 50 popular real estate consumer websites and search engines, at no added cost to them.

The implementations are designed to simplify the real estate marketing and online advertising process for brokers and agents, ensure listing data accuracy and timeliness on the various sites, and expand exposure of for sale property inventories to buyers well beyond local markets.

The roll outs, now fully complete, are in partnership with:

-Downey Association of REALTORS® (California) –
-Greater Lansing Association of REALTORS® MLS (Michigan) –
-Baldwin County Association of REALTORS® (Alabama) –
-Traverse Area Association of REALTORS® MLS (Michigan) –
-Mid-South Real Estate Board, MLS (Tennessee, Mississippi, Arkansas) –
-Harrison District Board of REALTORS® (Arkansas)

The Traverse Area Association (TAAR) encompasses the five-county Grand Traverse Area in Michigan, which includes Grand Traverse, Leelanau, Antrim, Kalkaska and Benzie Counties, as well as the immediate surrounding counties of Missaukee, Wexford, Manistee and Charlevoix.

“We welcome our new MLS and Association partners and their members to Point2, and we look forward to helping them achieve maximum efficiency, online exposure and productivity,” said Saul Klein, Senior Vice President, Point2.

Under the agreements, Point2 MLS and Association members will also co-market the subscription based Point2 Agent real estate lead management, online marketing and website solution, which delivers advanced online traffic monitoring and reporting, as well as lead capture and incubation, for optimal traffic conversion to revenue.

Today Point2 powers listing syndication for approximately 200 MLSs and Associations in the U.S. and Canada.

For more information, visit