RISMEDIA, March 8, 2011—To stand out from the crowd in today’s real estate market, you and your agents need to stay a step or two ahead of your competition. The NATIONAL ASSOCIATION OF REALTORS® (NAR) can help you put your best professional foot forward, providing you with the programs, products, tools and resources you need to keep up with the latest best practices and gain a competitive edge.
Customized NAR Brochures and Guides
For example, NAR’s new Print on Demand service can help you and your agents demonstrate the high quality of work you do through every step of the real estate transaction. Available only to NAR members through the REALTOR.org Store, the Print on Demand service allows REALTORS® to customize and print NAR’s most popular brochures and guides with your business information. This personalized touch puts your agents at the center of the real estate transaction, helping them demonstrate the value of their services to prospective clients.
“By approaching consumers with personalized, professionally printed pieces from NAR, the most trusted source of real estate information, brokers and their agents represent their brokerage in a highly professional manner,” says Ken Burlington, NAR vice president, Product Sales and Management. “These high-quality, professionally printed materials from a reputable source help to open the conversation with clients, for example, to encourage a buyer to get off the fence or convince a seller of the importance of staging.”
The brochures and guides available for print-on-demand are some of NAR’s most popular products, including:
-It’s a Great Time to Buy
-Why Rent When You Can Buy
-Getting It Sold
-It Pays to Work With a REALTOR®
-What Everyone Should Know about Equal Opportunity in Housing
Via an easy-to-use website, you can customize these printed pieces for each of your agents with a short biography, photo, contact information and website address. And, you can order between 50-1,000 printed pieces or a customized PDF.
Be the go-to resource for potential clients by sharing valuable information, professionally printed from a reputable source with NAR’s Print on Demand service.
Sharpen Your eMarketing Skills
Also available from the REALTOR.org Store is the new guide, Social Media for REALTORS®: eMarketing. The third product in the popular Social Media for REALTORS® series, this easy-to-understand tool helps you and your agents take your business to the next level using online marketing techniques. Whether you are a novice in integrating social media into your business plan, or a veteran who has transitioned your offline marketing practices into online practices, this guide can help you save time, money and effort with in-depth, usable information, practical examples and tips on getting started, as well as determining the true return on investment for your eMarketing efforts.
In addition to learning about what eMarketing is and why you should use it, you’ll learn how to:
-Take an inventory of your current marketing efforts
-Use the hub-and-spoke method
-Use social networking for marketing
-Budget and schedule eMarketing
-Measure eMarketing activities
-Understand search engine marketing and optimization
This product was created through the sponsorship of NAR’s e-PRO® certification in conjunction with the NAR Social Media group and the Social Media Marketing Institute, helping to raise the bar for REALTORS® in social media and technical expertise. It is available for sale individually or as a VIP Combination package with other products in the series.
The NATIONAL ASSOCIATION OF REALTORS® offers a wide array of other educational resources designed to help you gain new expertise and specialized knowledge to compete in today’s real estate market. As a member of NAR, you are entitled to discounts. To access a complete library of NAR products to help you stay on top of a changing market and be more successful, visit www.REALTOR.org/Store. Check back often to see featured products and NAR’s newest titles.