RISMEDIA, April 25, 2011—The Active Enterprise Network announced their extended partnership with Onboard Informatics to include the necessary data needed for lifestyle search, an innovative home search tool that gives customers a personalized search experience on real estate websites. Through this new lifestyle search engine, customers will be able to search for homes based on parameters most important to them. Whether that’s family-friendly areas or homes close to highly rated schools, nightlife or shopping, the system will match each user’s requirements with a targeted list of ideal communities in their area.
In 2010, The Active Enterprise Network partnered with Onboard Informatics to provide rich, hyperlocal community data on Enterprise sites. The information provided through this partnership includes basic school and community data, Great School ratings and reviews, Point of Interest data and AVM and property trending information. Taking this partnership to the next level to include lifestyle search will further enrich the user experience and give Network members another edge over the competition.
“There is a lot of competition on the Web, so finding new ways to differentiate yourself from the competition is crucial to the success of your business. Through lifestyle search, not only are members providing a service that the competition doesn’t offer, but they’re able to engage the customer and increase the likelihood that they will buy or sell a home from them in the future. The unique approach and added convenience this functionality brings increases the usability of Enterprise sites and creates a positive experience for our users. We’re excited about this new endeavor and feel this partnership will bring nothing but opportunity for those in our network,” said Ido Zucker, Managing Partner at Active Website.
“It is Onboard’s goal to provide compelling content and powerful tools that allow home buyers to search for homes based on what is important in their lives—beyond the physical needs of the home. Lifestyle search not only accomplishes that, but also engages the visitor and keeps them coming back to the site, providing the differentiation that The Active Enterprise Network is seeking,” said Marc Siden, CEO, Onboard Informatics. “We are pleased to work with a network that understands the importance of providing consumers with tools and information they want.”
For more information, visit www.onboardinformatics.com.