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RISMEDIA, May 9, 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.

You can also text LEADERS to 88500 to get Achieve! Information on your mobile device.

Here’s a more in-depth look at some of the panelists. Look for more profiles in next Monday’s edition of the news.

Tami Bonnell
A 30-year veteran of the real estate industry, Tami Bonnell, president of the U.S. Organization of EXIT Realty Corp. Intl. was instrumental in building three major brands. Among her many achievements, she was recognized by real estate trendwatcher, Stefan Swanepoel, as one of the 100 Most Influential Women in Real Estate. She has been a featured speaker at the National Association of REALTORS® convention, The Women’s Council of REALTORS® and RISMedia’s Leadership Conference. She was recently named a finalist in the category of Best Executive in a service business by the Stevie Awards for Women in Business. Along with several other national and local speaking engagements, Bonnell hosts quarterly webinars educating the general public on real estate issues.

Michael Botefuhr
Michael Botefuhr is the partner relations manger of the Northeast for Zillow, one of the most visited real estate networks on the Web. Botefuhr speaks at events such as RIS Xplode! and Raincamp, in addition to attending trade shows and sitting on panels with competitors representing Zillow across the country. He also visits local brokerages to help agents and brokers leverage online and social media opportunities, while promoting ways to increase their business by marketing themselves on Zillow/Yahoo!.

Allan Dalton
Allan Dalton is president of Prominent Properties Sotheby’s International Realty (PPSIR). Dalton served for 18 years as president of Murphy Realty Better Homes and Gardens. When Murphy was acquired in 1997 by Cendant, now Realogy Corporation, Dalton went on to become executive vice president for Coldwell Banker New England, then chief executive officer of He was later appointed as the president of the Real Estate Division for’s parent company, Move Inc. Dalton most recently served as chief marketing officer for RISMedia, as well as president of RISMedia’s Top 5 in Real Estate Division. Beyond his Corporate Management positions, and throughout his career, Dalton has been respected for continually consulting in the real estate industry. An accomplished keynote speaker, he is also credited with creating the national marketing systems for four brands. Dalton recently authored the highly acclaimed book Leveraging Your Links.

In today’s evolving real estate market, achieving success means adapting to change. Don’t miss your exclusive opportunity to learn how adapting the real estate business model can offer new opportunities in this challenging marketplace.

This year’s Conference will also offer an all-new session, emceed by Xplode! Founder and REtechSouth Co-founder, Matt Fagioli. RISMedia and Fagioli have worked in conjunction to develop a progressive session agenda marked by a rapid-fire format where 25-plus real estate experts offer information-packed presentations. This session will provide hands-on strategies for succeeding with video, mobile, social media, search, technology systems and more.

For a complete list of sessions, visit

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

To Register Now, click here.

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or email