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RISMEDIA, May 10, 2011—Onboard Informatics—a premier data and technology services provider to top-tier real estate, media and technology companies—announces a Lifestyle Search educational webinar focused on educating real estate professionals on the importance of providing engaging homebuyer tools on their website.

Lifestyle Search—an innovative website search tool for homebuyers embraced by some of the most successful real estate brokerages in the country—allows the visitor to search for a neighborhood based on what is important to their lifestyle. People have been searching for homes based on their lifestyle first and physical home second for years; many times, homebuyers are attracted to a house they have viewed online, believe it’s perfect for them, only to discover later that it’s located in an unsuitable school district or inconvenient to travel. These lifestyle factors—being close to great schools, transportation, golf, pet- friendly, hip and trendy—are some of the motivating factors for homebuyers looking for properties in certain areas and neighborhoods.

“Essentially, most real estate websites today are really bad listeners,” states Mike Demetriou, Director, Strategic Development, Onboard Informatics. “Let’s think about the conversation flow here. Real estate agents ask quality-of-life type questions in their first conversation with prospective homebuyers, but this is seldom the case with a website. From a business perspective, asking these insightful questions online immediately engages the visitor and increases the likelihood of the visitor becoming a client.”

On Thursday, May 12 at 2pm EST, discover how Lifestyle Search is imperative in this changing marketplace. Learn the benefits of the search tool, which can enhance the homebuyer’s experience, allow the real estate professional to position themselves as the expert in an area, and drive revenue to the bottom line.

Those interested may register here.

For more information about Onboard Informatics visit