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RISMedia, May 23 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.

You can also get up-to-the-minute conference updates on your smartphone by texting LEADERS to 88500.

Here’s a more in-depth look at some of the panelists.

Rick Gregory
As Vice President of Business Development & Operations for Better Homes and Gardens Real Estate LLC, Rick Gregory is responsible for overseeing the development of new core service business products and solutions to increase broker profitability as well as acting as the financial liaison within the brand. Prior to joining Better Homes and Gardens Real Estate, Gregory served as vice president of Affiliate Solutions Group, part of Weichert Financial Services; vice president Business & Product Development, Home Connects Lending Services (A GMAC Company); and SVP of Corporate Development for GMAC Home Services. Gregory comes to Better Homes and Gardens Real Estate with over 14 years of experience in the real estate industry.

Paul Musso
Paul Musso, a licensed associate broker with RealtyConnect USA, is one of the top five agents within a 1,500-agent company. Musso currently has over 40 listings, and is on track to generate hundreds if not thousands in commissions this year. Musso is one of the panelists who will be speaking at the session titled “How to Thrive, Not Just Survive,” moderated by Darryl Davis.

Maya Paveza
An award-winning REALTOR® with Coldwell Banker Preferred, Maya J. Paveza has gained national acclaim for continuously redefining the role social media plays in her business. She is a frequent speaker on how the Web and social media have created new opportunities to build brand awareness, generate leads and increase profitability. Paveza is often asked to share her views in social media forums such as the Future of Marketing: 60 in 60, where she presented with Tony Hsieh (founder, Zappos), Gary Vaynerchuk (Wine Library TV), Guy Kawasaki (co-founder, Alltop), Jeffrey Hayzlett (former CMO, Kodak), Bonin Bough (director of social media for PepsiCo) and others.

Greg Rand
Greg Rand is a real estate entrepreneur. He has grown one of the largest real estate companies in the nation, closing over 4,000 residential and commercial transactions every year in good times and bad. Rand has learned the secrets of professional real estate investors at the highest levels and reverse-engineered their strategies and intuitions for his readers. Now the CEO of OwnAmerica, Rand is leading a new generation of real estate owners down the path of independent wealth. OwnAmerica has set out to train a national network of like-minded real estate professionals who believe in the asset class of American housing, and wish to enable more investors to secure their financial future by investing in it. He is the author of CRASH BOOM!, a real estate contributor on The Fox Business Network and host of Rand on Real Estate on WABC Radio.

In today’s evolving real estate market, achieving success means adapting to change. Don’t miss your exclusive opportunity to learn how adapting the real estate business model can offer new opportunities in this challenging marketplace.

This year’s Conference will also offer an all-new session, emceed by Xplode! Founder and REtechSouth Co-founder, Matt Fagioli. RISMedia and Fagioli have worked in conjunction to develop a progressive session agenda marked by a rapid-fire format where 25-plus real estate experts offer information-packed presentations. This session will provide hands-on strategies for succeeding with video, mobile, social media, search, technology systems and more.

For a complete list of sessions, visit

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

To Register Now, click here.

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or email