RISMedia, June 1 2011—Better Homes and Gardens Real Estate LLC recently announced that its twitter feed—@bhgrealestate—is featured content in the Business & Finance category of Flipboard, the world’s first social magazine. @bhgrealestate was chosen for its “timely, informative news and interesting curation,” according to editors of the popular iPad application. Better Homes and Gardens® Real Estate is currently one of the only real estate franchises featured in the Business and Finance category comprised of top business magazines, news wire services and thought leaders including Fast Company, CNN Money, Fortune, The Economist and Inc.
“Delivering timely information to the informed consumer and the next generation broker is especially important in this challenging market,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Technology has always been core to our brand. In particular, our social media strategy has continuously spurred new thinking and ideas with people who share a passion for the home, real estate and the lifestyle aspirations our brand stands for. We are proud that our leading content is featured on Flipboard, an innovative technology that is a favorite among our brokers, clients and fans.”
The @bhgrealestate feed features news and opinions on housing, culture, and social and digital technology from the Better Homes and Gardens Real Estate executive team. Thought leadership, technological innovation, and the generation of lifestyle content have helped distinguish the brand since its launch in July 2008.
Flipboard allows users to compile their own personal publication by selecting and importing Twitter feeds, Facebook profiles and Really Simple Syndication (RSS) feeds of their favorite websites. It is available in the Apple iTunes App store.