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RISMEDIA, June 30, 2011—Louis Farina has taken the reins and is running Jordan Baris, Inc. Rentals. Farina has an extensive background as the former owner of Signature Homes and Estates in Morris County, an award winning manager running a large office for a franchise and as a top producing Realtor.

Farina explained that “in the current economy, rentals are a vibrant yet often overlooked aspect of brokerage. We find that both landlords and tenants are craving a high quality option for rentals and we fit the bill. Jordan Baris, Inc. is a fantastic fit for me because the company has tremendous depth and the best technology I have seen at any brokerage firm bar none. The company’s culture has a team spirit that is a pleasure to be a part of.”

Jordan Baris, Inc. Rentals market area includes Essex, Union, Morris, Passaic and Hudson Counties. The leasing of single family homes, condominiums and apartments is the focus of the division. The firm also finds that a number of prospects who contact them turn into first-time buyers after being educated about the buying power they have.

Company President Ken Baris notes, “Lou came into the company and was off to a running start from day one. He told us he was going to grow our rental company as well as bring top associates into Jordan Baris, Inc.. Already a number have joined us from a variety of brokerage firms.”

For landlords, Jordan Baris, Inc. Rentals has introduced a program called “Your In-House Rental Division,” which offers a comprehensive long-term solution for landlords with multiple units.

Visit the firm’s Web site at