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RISMEDIA, August 1, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organization, recently celebrated 40 years of providing aspiring homebuyers and sellers with the advice and assistance necessary to make one of life’s largest financial decisions—buying or selling a home.

The real estate franchising company known for its ubiquitous gold jacket and knowledgeable agents began in 1971 as an independent office in Orange County, Calif., and has grown to 7,900 offices operating in 71 countries and territories worldwide.

“As we celebrate the 40th anniversary of our iconic brand, it is important to remember that customer service remains at the core of our success,” says Rick Davidson, president and CEO, Century 21 Real Estate LLC. “Adding value to every real estate transaction remains the goal for every CENTURY 21® System professional. It is very important, especially now during these uncertain economic times, for consumers to get the best possible advice from a real estate professional when it comes to making the decision to buy or sell a home.”

To meet the needs of the next generation of home buyers and sellers, CENTURY 21 brokers and agents employ a combination of mobile apps, QR codes and an enhanced website, with neighborhood-based search capability, enlarged property images, video syndication and community information.

“The very way people buy and sell real estate has changed dramatically in the past 40 years,” says Davidson. “Most of today’s homebuyers start their search online, share listings with their social networks and then download their favorites on their smartphone before they even begin to seek the help of a real estate professional. Still, the fundamental reasons for owning a home remain the same today as they were in 1971. Owning your own home empowers you with the flexibility to customize the living environment to suit your tastes and preferences without the restrictions of being a tenant. It is a part of the American Dream. A place where you may build a family and create memories that last a lifetime.”

The dream of homeownership remains a top priority for many. In fact, according to the 2011 National Housing Pulse Survey released by the National Association of Realtors, 72% of renters surveyed said owning a home is a top priority for their future, up from 63% in 2010. Today, approximately two-thirds of all Americans own their homes, and home buying conditions remain very attractive with historically low mortgage rates and high affordability.

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