RISMEDIA, August 4, 2011—Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an online marketing and technology solutions provider for real estate professionals, has launched Market Insider, a comprehensive, powerful and innovative set of tools to brand agents as the neighborhood expert, keep prospects coming back to their website, and drive greater loyalty and sales from customers and referrals, the company has announced.
According to the company, Market Insider engages home buyers and sellers with customized, up-to-date reports of home sales, trends, demographics and side-by-side statistics on their favorite neighborhoods. This detailed, local market data is available for consumers to browse on the agent’s website, and can also be sent via monthly e-newsletters. Market Insider is fully integrated into the Market Leader software platform.
Market Insider aims to provide four key benefits to real estate professionals:
• Generate more leads from their website: Market Insider provides valuable information to consumers, all provided on behalf of local real estate agents to drive more website visitors and more registered leads.
• Brand themselves as the neighborhood expert: Home sellers have access to objective, local market data to help them know the right time to list. Home buyers can explore different neighborhoods, all in an agent-branded experience.
• Engage contacts with constant touch: Automated eNewsletters enable agents to continually engage prospects and clients with valuable local market information and insider tips on buying and selling a home
• Replace costly stand-alone alternatives: Market Insider includes seamless integration with Market Leader’s website, lead generation, and CRM, enabling agents to address all their marketing needs and eliminate costly contact follow up solutions
As an introductory promotion, qualified existing Market Leader customers, as well as new customers who sign up on or before September 30th, will receive Market Insider at no additional charge for the life of their subscription.
For more information, visit http://www.MarketLeader.com.