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Coldwell Banker Real Estate LLC announced the launch of Coldwell Banker University’s BlueViewSM learning portal, an innovative online platform for collaborative and social learning. Included within the Coldwell Banker University framework at no additional affiliate expense, BlueView is available to the network of approximately 87,000 Coldwell Banker agents worldwide via the Coldwell Banker Works intranet.

BlueView has redefined the Coldwell Banker brand’s learning experience incorporating Web 2.0 social learning. Using laptops, iPads and smart phones, agents can now launch streaming videos from the cloud, rate and comment on courses, engage with mentors through blogs, and collaborate with peers online.

“Training is crucial for our agent’s development and success,” says Budge Huskey, president and chief operating officer of Coldwell Banker Real Estate LLC. “We feel it is important as a company to offer innovative tools like the BlueView portal to help our network become even more efficient and productive. I am a huge advocate of peer-to-peer learning. The fact that the Coldwell Banker network is filled with some of the best minds in the industry makes such a program extremely viable.”

BlueView includes the following sections:

• Videos & Podcasts provide on-demand, streamed training videos and expert podcasts. All can be rated numerically and/or commented on allowing users to interact with each other and learning hosts.

• Training & Resources offers self-study online, on-demand Webex courses and registration information on traditional classroom courses. Agents can comment on these courses and share how they are leveraging the lessons in their daily work.

• Expert Blogs are written by such real estate industry experts such as David Knox, Dirk Zeller and Matthew Ferrara, branch managers and select top sales associates. Users are able to post questions and comment on the blogs while engaging with other users and the authors.

• “Best of Blue” is the new peer-to-peer video program allowing sales associates and broker/managers to learn from some of the top producers in the Coldwell Banker system. Users are encouraged to continue the discussion via their comments.

“Our agents do a great deal of their learning today through informal situations and sharing,” said David Birnbaum, vice president, learning of Coldwell Banker Real Estate LLC. “This new Web 2.0 social learning portal complements that learning taking place in our offices around the world while strengthening their knowledge with solid information from noted authorities and established peers. Our learning platform has a strong suite of formal courses, but the use of videos, blogging and sharing allows us to bring timely and informative content to our agents on a robust, daily basis.”

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