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Thinking outside the box, tailoring your marketing materials to the audience you’re trying to reach and staying away from a cookie-cutter approach are just a few of the ways Associate Broker Bob Blauers with RE/MAX Hometown Choice is working to stay ahead of his competition.

Blauers, who credits much of his success to the team at The Personal Marketing Company (TPMC), is dedicated to doing the best job possible for each of his clients. With a marketing strategy that focuses on using both online tools and traditional ones, Blauers is able to connect with his clients through a variety of channels.

“The Personal Marketing Company has been with me every step of the way,” says Blauers. “Not only have they helped me create and distribute marketing pieces to my sphere of influence, they have been instrumental in getting me up and running with the latest social networking platforms.” In addition to giving Blauers an advantage within his marketplace, this partnership provides his clients with peace of mind, knowing that they are working with a professional who is committed to helping them through the real estate process.

“The marketing tools that The Personal Marketing Company provides enable me to market myself both online and offline, connect with more people than ever before and treat each property and seller as a totally new listing,” says Blauers.

With the help of TPMC’s direct mail pieces and enewsletters, Blauers has been able to set himself apart and successfully market himself and his business. The quality pieces created by TPMC, which can either be sent through a direct mail marketing program or through an email newsletter program, are full of up-to-date information that is important to today’s consumer. “The program even offers several templates to choose from so that the information can be tailored to the audience that I’m trying to reach,” he adds.

“The newsletters are a great way for me to show my clients that I know what they’re dealing with and that I have empathy for their situation.” In addition to providing the basis for further conversation, the marketing pieces help maintain the confidence of prospective buyers, placing Blauers top-of-mind when they decide to enter the market. “Not only am I providing clients with solid information, my photo, contact information and logo are on everything that gets sent, which helps people relate my name to good information.”

In addition to the direct mail marketing pieces, TPMC has also helped Blauers market himself and his company through social media. “As technology continues to become an increasingly important part of the communication mix, real estate professionals need to be able to find a balance.” To help lighten the load, TPMC’s new social media platform, Social Solutions™, takes the work out of social networking.

While keeping up with technology can be time consuming, TPMC keeps Blauers active on various social media platforms without him having to do anything. “Whether it’s posting updates on my Facebook or LinkedIn page or tweets on my Twitter account, The Personal Marketing Company takes care of all my marketing materials for me so that I can focus on helping my clients achieve their real estate goals.”

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