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We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine of course works on all mobile devices. However, in November of 2011 they announced yet another new initiative in support of the mobile movement; GoMo. GoMo is a free online resource for retailers and other businesses looking to go mobile.

This new resource allows business to come to a website, enter their own URL and see how their site displays on a mobile device. Then by answering a series of questions, they provide feedback on what can be done to enhance the experience for consumers.

Last week, in support of the GoMo initiative, Mobile Real Estate, LLC (MRE) followed suit with their own tester and series of questions designed specifically for the real estate industry to be able to test their sites.

“As the real estate industry’s number one mobile solution provider, we wanted to use our expertise in mobile and real estate to support this great initiative by Google,” said John Lim, CEO of Mobile Real Estate, LLC. “We believe that the shift in consumer eyeballs to their mobile device is expedited in the real estate space, and as such, every real estate broker and agent should mobilize their URL and their brand to ensure the proper consumer search experience; this tool is meant to help inform and expedite that process.”

The main difference between Google’s site tester and the one developed by MRE is that Google’s is not industry specific, whereas MRE has designed theirs specifically based around the trends and needs of mobile within the real estate industry. This allows brokers and agents alike to see where they can improve the overall mobile experience specifically as it relates to the real estate consumers they are trying to serve.

You can test your real estate website now by visiting It is estimated that as much as 17.3% of all paid search ad clicks last month will stem from mobile devices – does your site on the other side of that click optimize for mobile devices? Find out now!

For more information visit:

Seth Kaplan is the president of Mobile Real Estate ID. Contact him directly at